Snoop, Rihanna, & Willie’s Cannabis Brands

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Well, here’s another reason to plan a visit to Colorado…Snoop Dogg just launched a new line of cannabis products called “Leafs by Snoop”. LBS’s custom cannabis counters are displayed in select medical and recreational dispensaries in the state.

The musical innovator, entrepreneur and dedicated user has traveled the world and hand selected the strains that are used in his products. According to www.leafsbysnoop.com, “Lets medicate, elevate, and put it in the air!”

Leafs by Snoop includes edibles called “Dogg Treats” that include gummies, fair-trade, premium chocolate bars, drops and chews. This peanut butter lover can’t wait to try the Peanut Butter Gems! Hand-weighed marijuana flowers and concentrates are also available. According to a recent CNN article, “the flowers come in eight strains: four indica-dominant hybrids, three sativa-dominant hybrids and one high-cannabidiol strain”.  LBS also sells the highest quality, potency and consistency of various strains of shatter and wax.

Snoop is not the only singer-songwriter-pioneer who wants to get in on the marijuana business. According to www.marijuanapolitics.com Rihanna is jumping in with her “MaRihanna by Rihanna” line featuring different strains, edibles and concentrates as well. Alaska, Oregon. Washington and Colorado will be launching her brand in early 2016. Her new song James Joint is homage to all who dabble…”I’d rather be smoking weed whenever we breathe every time you kiss me….”

Country legend Willie Nelson is targeting the older and more environmentally conscious generation. The 81-year young user is launching “Willie’s Reserve”…. even the name is classy. It reminds me of a fine Chianti! In an interview with www.TheDailyBeast            when asked to explain what Willie’s Reserve is, spokesperson Michael Bowman responded, “Well, you know, Willie has spent a lifetime in support of cannabis, both the industrial hemp side and the marijuana side. He wants it to be something that’s reflective of his passion. Ultimately, it’s his. But it was developed by his family, and their focus on environmental and social issues, and in particular this crazy war on drugs, and trying to be a bright light amongst this trail as we’re trying to extract ourselves from the goo of prohibition.”

One of my favorite Willie songs is “Roll Me Up and Smoke Me When I Die” from his 2012 Heroes album which featured Snoop Dogg….great song-writing minds think alike! Just want to share some great words of advice from good ol’ Willie:

When I’d go I’ve been here long enough

So you’ll sing and tell more jokes and dance and stuff

Just keep the music playin’,

That’ll be a good goodbye

Roll me up and smoke me when I die.

 Roll me up and smoke me when I die

And if anyone don’t like it, just look ’em in the eye

I didn’t come here, and I ain’t leavin’

So don’t sit around and cry

                              Just roll me up and smoke me when I die.

 Thanks Snoop, Rihanna and Willie for the great music and, of course, your contributions to the world of weed!

💚 2 B Hi

SOCIAL HIGH App is Good Shizz

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When I downloaded Social High, a free app on the iTunes App Store, I was enthusiastically greeted with Ooh…Hey man…. I’m good Shizz Bob. Welcome to “Social High”.  What a warm welcome!

Bob wants to “get down with your cannabis love and interests”. Social High provides cannabis users a social media platform where after setting up a quick profile, you can safely connect, favorite, search and even direct message.

Social High Co-Founder and COO Marsh Sutherland stated on www.leafly.com “Both recreational and medical cannabis use is inherently a social activity. Social High is poised to become the premier social network app for the cannabis community. We have created judgment-free social network allowing anonymous profiles, user ratings, disappearing chats, and a digital community to both share experiences and discover new cannabis knowledge…”

After setting up my profile I was able to connect with my friends via Weedcast. I found my BFF and showed my love by giving her post a “puff” aka “like”. You can also unsubscribe to a particular user or source of content by clicking “Pass”. Direct messaging is available and your message self-destructs in 24 hours. The Explore Strains and Favorite Strains, all powered by LEAFLY, the industry’s largest cannabis platform, enabled me to find my favorite weed, read a brief summary and confirm the effects, medical uses and even the negative side effects. I can handle a little cottonmouth as long as I am happy, relaxed and uplifted!

Stoned Girls, www.stonedgirls.com, rates Social High as “absolutely amazing. Each user creates a personal profile where they can highlight their favorite weed-inspired activities and interests. You can upload photos, and even rate the interactions you’ve had with other users, which ensures that no one will be allowed to kill your smoking vibe”.

Social High does integrate with Facebook and Twitter according to www.news.discovery.com

Social High is THE social media platform for social and medical marijuana users. Check it out and remember to puff, comment and share!

💚2BHi

 

MARKETING MARIJUANA

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BEWARE OF OLD AND OUT OF DATE TECHNIQUES WHEN MARKETING MARIJUANA

The explosion of start-ups of all kinds in the cannabis industry has also given rise to the explosion of companies and social media groups who are anxious for the chance to market their products.  Due to the nature of the product itself and the constant growth of its consumer markets, caution must be taken when marketing its products and services.  Old marketing techniques can get a little creepy in this arena.

Although a blonde sweaty bombshell in ripped up jean shorts may still be effective in selling cheeseburgers, sexualizing and degrading woman in an ad for unique strains of cannabis is not a great idea.  More women than ever are using both medicinal and recreational marijuana than ever before so it would be counterproductive to attempt to sell a product with this type of innuendo and strategy.

Similarly, marketing and packaging marijuana products that excite the young consumer is not only irresponsible but recalls the unconscionable advertising campaigns of the cigarette manufacturers.  With the industry flooded with edibles and infused beverages that all look like they could easily blend into any local market and candy store, we have a greater responsibility to either project them in a way that they are not for minor’s consumption or perhaps choose not to market them at all.  The potential usage by minors should be a priority.

So many states now have very specific laws and labeling requirements for these cannabis products.  Yet synthetic marijuana of all kinds are flooding the market that claim to be natural and herbal and harmless.  Known as Spice, K2 and Black Mamba, they are often sold as incense.  The effects on the brain and the intense reaction to their use has lead to many visits to emergency rooms.  These are indicative of the false claims blatantly made by some products which should not be any part of successful and responsible marketing package.

Branding has become an exciting, creative and lucrative field for millions of people in the very fluid promotional business.  The unique ability of a brand to transform a product’s influence comes with the very important responsibility of the marketer to legitimately, professionally and legally present and advertise.  Handle with care comes to mind for the cannabis industry.